10 Do’s and Don’ts of Marketing a Dental Practice

Perhaps a generation ago, it was enough for a dentist to simply open his/her doors, provide quality service, and he/she could trust that patients would come. Clearly, however, that’s no longer the case. Building a successful practice requires marketing, but what types work and how well they work is less clear.

Precious Thompson, DDS

Even before you graduated from dental school you were being bombarded with pitches from marketing companies that claimed to have the secret sauce to helping you build and grow your practice. Those pitches, of course, are self-serving, so a new dentist or one looking to grow their practice is largely left to their own devices in terms of picking a marketing strategy.…

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3 Tips for Throwing a Business Party Your Employees Will Love

Although the holidays are coming to a close, you can always find a reason to throw a party at work. Whether your company hit a large goal, you’re having a valuable employee retire, or it’s simply that time of year, throwing a party for your employees can be a great way to help them relax a little from the pressures of work while showing them you care about their relationship with your company.

Fun business party at the office

To help you set up the best event possible, here are three tips for throwing a business party your employees will love.

Two Ingredients for A Memorable Event

While it can take a lot to have your business party come together, Liz Taylor, a professional party planner and organizer, tells Hester Lacey of Forbes.com…

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4 Low-Budget Ways to Market your Small Business

Saving money during your entrepreneurial startup is critical to your success. Every dollar you invest in marketing is a huge investment and you need to see genuine results that offer new clients.

Low budget digital marketing

The first step in developing a good marketing plan is to research your target audience; know who you want to pitch to and how or where you want them to purchase. Before you drop any dollars on the marketing fund, you will have to narrow down your market and begun a focused approach.

Included here are a few low-budget ways to market your small business.

Polish Your Website

Making your website professional and fast-running may not seem like a marketing technique to you, but it can boost your revenue enormously.…

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4 Things CEOs Need to Know about Competitor Monitoring and the Internet of Things

Competitor monitoring is an art that will become more difficult to master and even more important as the Internet of Things develops

Internet of Things (IoT) network

Being able to track your competitor online can be difficult enough, but the development of the Internet of Things (IoT) may make things a lot more difficult. This is why there is some stuff that every small business CEO should know about competitor monitoring in this brave new world.

What is the Internet of Things?

Though, you might be aware of the concept, and you might have been told to look out for it, you might have no idea what the IoT actually is.…

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Tips for Selecting a Payment Processing Provider

If you plan to run any type of online business, you will typically have to decide on a payment processing provider to handle credit card and other transactions for you. While there are many different companies providing these services in this day and age, the breadth of choice can make it difficult to know who to actually choose and what level of service will be best for your specific needs.

If you’re keen to find the right provider of merchant services for your business in 2016, read on for some tips to keep in mind before you sign on the dotted line.…

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5 Ways to Run a Secure Business

Running any kind of business involves a lot of risk. From the daunting prospect of your company going bust due to financial problems to health and safety hazards that may exist, it is important you minimise all such possibilities occurring.

Business security and safety

There are many different areas to consider when aiming to successfully run a safe and secure business. Make a note of the following five points and ensure they are being implemented within your company.

Safe Recruitment

Effective recruitment is important for every business, whatever industry it may be in. Using a specialist recruitment consultant for your sector can be a good way to pick out the best people for any positions you have open, and it can also provide the added bonus of ensuring they are all safe to employ.…

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3 Ways to Make Your Small Business Blossom

Some of you might have already started your business and you’re officially ready to take it to the next step. What is that next step? There are many options, and it all depends on where you currently stand as a company, how many resources you have, and what kind of risks you’re willing to take.

Business possibilities

It’s important that you evaluate all of the options. You don’t want to do anything too rash that could hurt your chances of sticking around in the long run. Here are some things you can consider doing that can help take your business to the next step.…

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3 Biggest Online Threats to Businesses and How to Avoid Them

With so much business being conducted online, making sure all your information is secure should be one of your company’s top priorities. And although no business anticipates that it will be them who’s hit by a data breach or hack, it can be detrimental to your business if and when it happens. To combat against this, it’s important for businesses to know just where their vulnerabilities lie and how to keep those vulnerabilities from being exposed.

Data security breach

To help with that, here are three of the biggest online threats to business and what you can do to minimize them.

Customer Information Breaches

If you do business online with customers, you have to protect their data against breaches at all costs.…

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3 Small Business Ideas Available In The Beauty Industry

Starting a small business can often begin as just a side job for additional income. Many people are looking for some cash on the side and have something they enjoy doing. Jobs in the beauty industry come naturally to many women and are exceedingly enjoyable. With nearly $8 billion being spent each year in the nail industry, it is clear that women enjoy the pampering and gossip that takes place in their favorite salons.

Make up artist

Fortunately, getting started as a small business owner in the cosmetology industry is fairly simple. Included here are a few of the best small business opportunities available in the beauty industry.…

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Improving Customer Service within a Small Business

In the cut-throat world of small businesses and start-ups, it’s often customer service that will differentiate you from your competitors. It’s rare that you’ll have a product offering completely unlike other businesses in your space, so those relationships that you make really have to count if you’re to retain and win business.

Customer support staff

The following are some practical tips that you can follow to improve your small business’ customer service.

Bricks-and-Mortar

If you’re lucky enough to come face to face with your customers on a daily basis (or your employees do) then you’ll find this challenge much easier than everyone else, for the simple fact that you’ve got an extra opportunity to impress.…

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