5 Questions to Ask When Choosing a Nonprofit Partner

Glancing at most news reports doesn’t exactly inspire confidence on the subject of corporate social responsibility (CSR). Stories often detail companies cheating consumers, running scams, and fattening CEOs’ wallets while leaving employees and consumers to pick up the pieces.

corporate social responsibility

And sure, those companies exist. But the good news is that there are many businesses that build charity and social good into their core mission — and reap the cultural and financial rewards of doing so.

People are becoming more educated and increasingly compassionate about the world around them, which makes them more inclined to support companies that also aim to improve their communities.…

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Are you Making The Best Use of your Resources?

Small business, by definition, is something that is run out of minimal resources and budget. It is hence quintessential for these business owners to make the best use of what is available and thus extract the maximum mileage out of their resources. What this means is that SMBs get very little leeway when it comes to experimentation and exploration of new channels. This is a vicious cycle because without experimentation, you can never know what’s best and what should be avoided.

Resources at hand

So how do small business CEOs get out of this catch-22 situation? Here are some tips.

Validate Everything

If you are a family run business with years of operation under your belt, it is likely that a lot of money you spend on marketing and operations are already budgeted for.…

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How to Manage Disruptive Elements and Change Management Within Small Businesses

When small businesses let go their conventional habits and look for improvement, various obstacles will start coming their way. These obstacles may be internal and external. Before a small business owner or manager tackles the external problems, he or she ought to manage the internal obstructions. If internal harmony prevails, the company that undergoes improvements can meet them in confidence.

Change management

It is normal that most of the new approaches receive discouragement, and the modifications will also face numerous obstacles. In preparing beforehand to meet these obstacles and facing them, will make any change management a success.

Enmity among Staff Members

This may more often appear in the transformation processes.…

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Australia’s Finest: My Favourite Graphic Designers from Down Under

The world is full of amazing design talent, and they don’t all hail from the UK, Europe, Asia, Canada, or the United States. Here is a collection of my homegrown heroes!

I feel that when I pick up one of my favourite design magazines like Computer Arts magazine, Juxtapose, and the like, I don’t see enough representation from the land down under, so I decided to compile a list of my own.

Deanne Cheuk

This thought first came to my mind when a friend of mine was looking for a job in a graphic design agency in Sydney, and he was looking for local inspiration to produce a portfolio of items, which paid tribute to his strong national pride.…

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Online Entrepreneurs: Are you Working in the Toilet with Your Smartphone?

Have you tried living without your mobile phones for, say three days? I did. And it was awful.

You see, as a Founder-slash-CEO of an online marketing company and several online magazines (including blogs), I practically live in the cloud: I am connected with the Internet 18 hours a day, 7 days a week.

Cloud working

I run my business online – literally, and although I work at home, I can practically work in any places I want, anytime. As long as I can get a good Internet access, I’ll be fine.

I blog, manage articles, talk and negotiate with clients, assigning work to my virtual team members, fixing broken things on my websites, promoting, etc.…

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White Label SEO: A Sensible Software Solution for SMB

It gets harder and harder to compete on the Internet as more competitors pop up each year. There are only 10 spaces on the first page of Google, and even the slightest bump down can greatly affect sales and revenue. Small businesses have limited marketing budgets, so new ways to compete are always a necessity if you want to stay ahead of the game. White label SEO is a way to branch out, leverage affiliates, and increase visibility across the Internet.

White label SEO

What is White Label SEO?

You can think of white label SEO as reselling SEO or allowing someone else to use an SEO product using a different brand name.…

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Property Developers: What NOT to Do

If you’re an amateur property developer, then it’s really easy to underestimate the cost of the build. We’ve put together a few hints and tips for you to make sure that you don’t make the big mistakes, and lose money on your investment.

Property development

Buying in the Wrong Area

When you’re buying a property to do up, you need to think very carefully about who will buy that property. If it’s an up-and-coming area, but it’s still not very nice, then no one will want spend a fortune to live there. You might think that it’s easy to find a gem, but houses on main roads or those in areas with poor transport links will always go for a cheaper price than the same house in a different place.…

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New Trends in The US Labor Market

The financial crisis of 2008 has significantly affected the economy of the United States, including in the labor market. In recent years, the labor market began to recover, and today it demonstrates good activity. We can see it in the number of job vacancies available in our country. On job sites, such as JobTonic.com, you will easily find hundreds of jobs in your area.

Now hiring

The CNN Money report identifies the major trends that affect the monthly reports on the American unemployment.

Some information from the report.

Today, the number of officially employed people in America has exceeded the history higher number of employed people in the United States.…

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Today, Your Email is an Engagement Tool – PointDrive Makes Sure it Stays that Way

Gary Vaynerchuk repeatedly says that marketers need to do their thing in the year we live in. In other words, we need to focus on strategies that work today, not those that worked 10 years ago – or even just 2 years ago. It sounds like obvious advice, doesn’t it? Well, not quite.

Engaging email marketing

The funny thing is, so many of us are still doing what worked 10 years ago: buying lists, cold calling, sending spammy sales emails. These strategies are not nearly as effective as they once were.

You see, 10 years ago, your simple text-only e-mail newsletter would deliver stellar open rates.…

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3 Useful Tools for Delivering Highly Quality Online Training

So, you are most probably a teacher or a trainer if you are reading this and you may want to know how to provide quality training to your students. You will have most likely exhausted Google search options by now and have, fortunately for you, landed here.

Online training

We all know how hard it can be to get students understand something over the web, not to mention, when you are trying to explain a complex calculus function and your video keeps stopping or your software keeps giving you that annoying upgrade to premium pop-up. Your sessions become a disappointment quickly, especially in a well-developed class environment.…

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