7 CRITICAL Things Your Business is Missing Out Without Email Marketing

Before the age of the internet, business owners aren’t left with much option when it comes to promoting their products. They are limited to billboards, physical campaigns, radios and TV commercials. Are they effective? Yes. Are they costly? Definitely!

Check emails on a mobile phone

With the advent of technology and the Internet, email marketing has become the main medium for business and product promotion. Digital distribution continues to grow exponentially as more people depend on the Internet for everything they need. But what happens if your business does not utilize email marketing? Here are 7 truly critical things your business is missing out on without email marketing.…

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Creating a Productive Office Environment

How furniture and design choices can impact your bottom line

As a CEO or small business owner, it’s up to you to decide what kind of office environment you create – and the choices that you make matter. Office design impacts happiness in the workplace and overall productivity – no matter how seasoned your are or the size of your business.

office desk

So as if business owners didn’t have enough to consider when buying new office furniture and configuring the office space, they now have to consider how those choices will impact the company bottom line.

It doesn’t have to be as daunting as it sounds.…

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What Does a Great Leader need? Time to think!

As a leader, you’re paid (and praised!) for delivering results. It’s all about setting an ambitious plan and then executing it. This requires action. Modern business life is busy and there’s often a barrage of unexpected events you have to deal with. This involves more action. Do you ever have a moment to reflect, to ponder, to think? It’s all very well investing time in action, but if you’re neglecting thinking time, then you’re heading for a fall.

Thinking leader

1. Be more effective

The world is not static. The great plans you make at the beginning of the day, week, month or year will, inevitably, need to be amended over time.…

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Every Company Has Projects to Manage – How Do You Manage Yours?

Every company on the face of the planet has all kinds of different projects to manage and the size of all the projects vary, some are small close knit teams and others are large scale global projects. Here, we are going to talk about project management efficiency and I will also throw out some great tips of my own as I have managed many in the past for a wide range of businesses in different sectors.

Project Management

High Rates Of Failure, More So Than Success

Unfortunately there is a high rate of failure when it comes to completing projects, more so than actual success, this all come down to how the project was managed with a handful of people in the team not pull their weight and keeping up with targets.…

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Use Specialists and Technology for Best Business Structure

Businesses in America are becoming increasingly aware that combining the latest in technology with in-house human resources staff is the key to maintaining all-round success.

Some companies have chosen to get rid of their human resources departments but experts say that this is a mistake that could have serious implications for the future of these businesses.

human resources

Why is it happening?

As managers see more highly effective, easy to use human resources software coming on to the market, some are taking the opinion that it is now more cost-effective and productive to outsource or automate personnel-related tasks, such as the administration of payroll.…

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Tackling the 20 Percent of Revenue You are Losing to Inefficiency

You already know that inefficiencies are bad for business, but do you understand how bad? Every year, many organizations lose 20 to 30 percent in revenue due to inefficiencies. That’s some serious cash that could be going back into developing your business.

Catching money

If that’s news to you, you probably haven’t prioritized the best strategy for increasing efficiency: Documenting your processes. The thought of getting your processes in writing may sound tedious, but once you start doing it, the thrill of saving so much time and money will make you want to keep improving.

The Far-Reaching Impact of Efficiency

When given the same task, 12 different people will do it 12 different ways.…

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CEO on The Go: Here are Must Have Social Media Apps for Your iPhone and iPad

What would any of us do without our precious iPhone? Smartphones just keep getting smarter, making it easier for us to manage social media on the go.

Check out the following apps for yourself. Most are free; others might cost you a couple of bucks. All are worth downloading and giving them a try if you don’t have time to languish at the office or your home while running your business.

Social media iPhone apps

AllSync

This app is definitely worth a mention. You can sync all your social media contact’s info to your iPhone contacts so you never forget any important details about them (e.g.,…

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5 Reasons Small Businesses Should Outsource Their Bookkeeping

Few small business owners relish the thought of going over their books on a regular basis. Of course most have good intentions, and may even make a good start by setting up a rudimentary bookkeeping process and keeping track of income and expenditure, but usually the day to day grind of running the business takes priority and everything starts to fall behind.

Often the best course of action is to outsource the work to a qualified professional. Here are five reasons you should consider working with a provider of bookkeeping services in London.

Outsource bookkeeping

  1. Expert Guidance. Anyone who runs a business, even as a freelance contractor working out of their spare room, will be faced with tax and accountancy scenarios that they need accurate answers too.
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Your User’s Mouse is Trying to Tell You What’s Wrong With Your Site

Your website is a work of art. The design is clean and beautiful, the visuals fit perfectly with your brand, and the entire site is structured to quietly guide users where they need to go.

But there’s a problem: Users aren’t cooperating.

Browsing

Most of them seem to insist on using your site incorrectly. They’re not navigating to the right pages, no one is contacting you or filling out the forms, and most importantly, the number of people buying what you have to offer is much lower than it should be.

This is a trap many companies fall into: They put great effort in designing a website based on how the user is “supposed” to use it.…

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Your Employees are Clients, Too: Why You Should Gift Them Accordingly

Do you remember the last time you received something special at the office? I’ll bet it made your day.

Sending gifts to clients around the holidays or to say “thank you” has become routine, yet we rarely consider doing the same for employees. And if you’re not including employees on your gift list, you’re missing out on an opportunity to add value to your business by encouraging and supporting your staff.

Thank you gift from Superman

Recognizing an employee’s efforts is a simple yet powerful way to boost performance. Employees who feel appreciated tend to work harder and remain loyal to their employers, and giving also works as an incentive for others who see that you appreciate and reward exceptional work.…

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