Have you ever joined a pageant? If not, have you ever watched one? I’m sure you have. Apart from a contestant’s beauty and brains, people look for personality. A kind of joie de vivre which would entice the audience to vote for them and the judges to like them.
Running a small business is a lot like joining a pageant, it is first and foremost a popularity contest if you will. The more people know about you, like what you do and what you offer, the higher likelihood that they would actually do business with you. That’s one of the reasons why social media is a great place to market your brand.…
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So corporate life isn’t cutting it and you decide to become an entrepreneur. You translate your idea into a business plan, raise a little capital and start executing your plan. You quickly learn that growth takes longer than anticipated and costs are more than budgeted. So to keep your net profits as high as possible, you take on more and more responsibility for the day-to-day execution of the plan.
When using social media tools like Twitter to promote your business, it’s important to use them strategically so that you’re not wasting your time.
On my previous post, I had discussed about some 
