Standing for Business to Business, B2B research has several differences with B2C (Business to Consumers) research. True to its name, the involved participants in B2B research are mostly businesses or companies. Meanwhile, in B2C, individual consumers are mainly the targets or participants. Just from the participants, it can be seen that B2B has more complexity.
Luckily, there are dozens of marketing consultants that assist in making and doing this type of research. Before getting to know more about the aids that they could provide, here is a brief explanation about the B2B or Business to Business model.
What Is B2B?
The term refers to any transactional activities that happen between a company with other companies.…Continue reading