What’s one thing every new business needs?
A product or service? Customers? A gap in the market?
Yes, yes and yes, but one thing comes before everything else: capital.
That’s right, cash is key to any start-up success. In simple terms, you need money to make money. Indeed, it’s been found that 29% of new businesses fail through having a lack of cash.
Any new business needs sufficient investment capital.
Now, you could use your personal savings. Sooner or later, though, most businesses need external investment. And for that, you need to know how to ask for money.
It doesn’t matter whether you’re seeking support from banks, venture capitalists, angel investors, or friends and family.…
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