You spend a lot of time writing your business blog to attract new visitors every day – I know I do. There’s nothing sadder than realizing that no one is spending more than a few seconds on that page you spent so much writing and perfecting. If your content is not engaging enough, you’re doomed to failure.

People will often need nothing more than a glancing look to decide whether your business blog is worth their time, regardless of whether the things you wrote in it are actually interesting or not. Nobody is going to dive deeper unless you provide them with some compelling reason to do so.…