3 Ways Automation Can Improve Your Business Performance in 2023

Automation in business is more than a growing trend. It is reshaping the way companies think about operations, the teams they hire, and how those teams interact. It allows software and cloud-based technologies to cover the mindless, rote tasks such as data input and time management while leaving the higher-value work to the humans who enjoy easier work and increased productivity.

Automation for business performance

If you’re considering the many benefits automation could bring to your enterprise, here are three distinct ways automation will improve your business performance in the coming year.

1. It Reduces Operating Costs

Looking ahead to 2023, businesses can take the lessons learned in the past few years and use them to create a strategy focused on efficiency and putting automation at the forefront.…

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What Sets Performance-Driven Businesses Apart?

Every smart company knows that it’s not the data itself that’s important — it’s how you bring structure and meaning to those numbers.

Performance-driven business

With today’s seemingly endless bank of knowledge and tools, accessing and collecting data about a company’s visitors, leads, and customers is easier than ever. Yet many companies aren’t optimizing their marketing and sales based on that data. According to Adobe’s Digital Distress study, while 76 percent of marketers believe that data measurement is important, only 29 percent of them feel that they use the data effectively.

This is where performance-driven companies come into play. They excel at connecting actions to outcomes — ready to pivot at any moment, rather than operating with a rearview-mirror perspective.…

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