5 Ways To Increase Your Business Profits Through PR

Public relations (PR) is a bridge between a company and the public to grow the business. It engages the public and builds a positive company image but it also develops a connection and trust with your customers which builds brand loyalty.

Public relations

Nowadays, PR is not limited to just press releases. Many other innovative tactics have been introduced such as social media marketing, influencer marketing, and video marketing. Today, we are going to share how these tactics can help you increase your business profits through PR.

1. Share The Company’s Story as Industry Leader

PR can share the company’s story and position your brand as an industry leader.…

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Is the Ultimate Goal of a Business to Maximize Profits?

Economic theory assumes our decisions are often based on the anticipated results. If we’re able to maximize an outcome, we choose the maximizing option.

Maximum

As consumers, we maximize utility, making purchasing decisions based on the greatest value for the lowest cost. The same is true for productivity, searching for the greatest possible output for the least amount of input. And as small business owners, we try to maximize profit where revenue at least equals costs.

In other words, we’re simple “maximizers.” But are we really?

The reason we make one choice over the next is rarely that simple, which then begs the question of whether small business owners really maximize profits — or if this should even be the ultimate goal.…

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