POSTS TAGGED : business strategy

3 Keys to Gaining Customers and Differentiating Your Business

Marketing — like every industry under the sun — is undergoing rapid, radical change thanks to digitization and modernization. But that doesn’t mean the fundamentals of marketing have changed, too.

Discussing digital marketing strategy

As a small business, you still need a clear understanding of who your customers are, what language and communication style works for them, and which medium of communication they prefer. “The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd” by Allan Dib effortlessly describes these key foundations for small and midsize businesses.

Dib is an experienced, successful entrepreneur. He has spent many years starting and growing businesses in information technology, marketing, and telecommunications.…

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Smart Business Decisions To Keep Your Company Competitive

If you want to keep your company competitive, not only will you have to have a fantastic product or service, but you’re also going to have to have a backbone of incredibly smart business decisions. If you are at the top end of your company, it may be up to you to make those decisions. Or, if you’re more at the worker level, you can recommend to your managers that they start shaping up.

How to stay competitive in business

There are several different perspectives that you can approach smart business decisions from. You can use project management professionals to help you out. You can install intelligent software in the appropriate places.…

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Sole Proprietors: How to Appear Bigger to Your Future Clients and Partners?

“The bigger the better” is a phrase we’re all familiar with. It’s true too, no matter how much many of us wish it weren’t so. The first thing you’re supposed to do when you see a bear in the woods is to lift your arms high, puff up your chest as big as you can, and yell as loud as your voice box will allow. Many in the animal kingdom have also learned this trick, such as the peacock who use their massive tail feathers to make themselves appear bigger to predators, and each other.

Appear bigger to clients

As humans, we’re told to “fake it til’ you make it” because it’s a well-known fact that if you can effectively pull off looking the part of a big shot, you might just get lucky enough to actually make it to the big time.…

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Business Strategies to Keep Up With the Times

Nobody ever said business was going to be easy. But, you decided to throw your hat in the ring anyway. And now that you have something that seems like a legitimate entity, it’s time to keep up with the latest developments in the business strategy world. No matter how good your basic processes and methodologies seem now, you will get left in the dust if you don’t move into the future with everyone else.

Business people working with gadgets

Some of the strategies to employ to stay up-to-date include working on your social media strategy, paying attention to current branding, staying abreast of the latest web design concepts, and always working to further your communication effectiveness.…

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Growing a Business from Nothing: 5 Practical Tips

In today’s digital age, there are more opportunities than ever for budding entrepreneurs looking to set up and grow a business from nothing. The Internet makes the world a smaller place and opens global markets to everyone, and barriers to entry and startup costs for web-based companies are lower than ever.

However, this has encouraged a fiercer competitive market across all industries, where only the strongest can survive. According to some oft-quoted research by Bloomberg, an astonishing 80 percent of new businesses fail within the first 18 months.

Nurturing business growth

What are the essential steps to ensuring that your new business stays in the top 20 percent for a successful and thriving future?…

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5 Tips for a Successful Product Launch

A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.

Product launch

Here are six strategies they use to ensure a successful product launch.

1. Focus on the Needs of Your Target Market

A good product solves a real and acute problem that buyers are facing and are frustrated about.…

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These 6 Strategies Will Make Your Business More Efficient

Are you looking for ways to make your business more efficient?

There’s no shortage of opportunity. The trick is knowing which strategies are likely to pay off for your company, and which are best left to others to pursue. As with so many other things, investing in efficiency is all about ROI: the greater the potential return, the higher the priority.

Business people working together

While every company is different, these six efficient business strategies have proven effective across a broad range of industries and niches. If you’re seeking to streamline and improve your company’s operations, they’re all worth a closer look.

1. Automate High-Volume Functions

You probably have more to do than that of which your staff allows.…

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The “Drilling Down” Principal – Do One Thing Well

Steve Jobs quote on doing one thing well

Do not try to do everything. Do one thing well. – Steve Jobs.

It’s Hard to Do Less

As business owners sometimes the hardest thing is doing less. All sorts of opportunities can present themselves to us and with that can come the temptation to take on work that’s beyond the original business plan.

If we aren’t careful we can spread our resources so thin that we end up doing nothing really well.

There is incredible power in drilling down and focusing on one thing and doing it with excellence. Drilling down and offering a superior product or service can lead to the following benefits:

  • Consistent Demand: The law of demand means your product or service will always be in demand if it is superior
  • Higher Revenue: A superior product or service will attract a higher price because of higher demand
  • Lower Costs: By focusing on one product or task, you can better optimise your resources towards it

Sounds like the ideal business model.…

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3 Unique Tips for Growing Your Business Beyond 2014

In order to keep profits flowing and to take advantage of expansion opportunities, a business owner or CEO needs to take a big leaping step into the Information Age.

Strategizing for the future

A new era where everyone – rich, middle income, the less fortunate – all have access to way more choices than they did 10 years ago. More choices about how much they pay for a given product, choices about what sources they should trust to make buying decisions, and more access to see what other real people are saying about your product or service.

They don’t have to settle for something that’s just “so-so” or which “sort of” meets their needs because of the limited access to different markets like in the pre-Internet era.…

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Using the 3P’s (People, Process, Product) to Make Your Business Successful

I’m sure many of you have heard this standard uttered lately by billionaire entrepreneur, Marcus Lemonis of NBC’s “The Profit”.

Perhaps you mistakenly think he coined the phrase?

Mr. Lemonis is definitely someone to be admired, and he’s successfully used this event-driven business management tool better than most. He defines a good investment as one that has at least two of the three P’s covered.

3P for business success

The truth is, the methodology itself has been around for a long time now. It exists in every successful business, industry, niche, system, etc. Any successful business owner can likely identify this process in their own business, even if they’ve never put their management practises into this context.…

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