Survey: Most Business Owners Remain Optimistic in California

Most California-based entrepreneurs want to invest more resources to grow their company, according to a recent survey by California Bank & Trust (CB&T). About 60 percent use social media and Web marketing to promote their business, and many business owners believe their products and services will see growing demand.

Downtown San Francisco

photo credit: Adam Kuban

Nearly 38 percent of small business owners want to conduct international sales efforts, while 53 percent want to hire new employees in 2014.

These plans reflect optimism among entrepreneurs: Over 86 percent say their business is heading in the right direction, while 63 percent expect their company’s growth rate to increase in 2014.…

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