A Business Case for Cashback Marketing

You can get cashback on pretty much everything these days, but what is cashback marketing and how does it work? Cashback marketing provides money back to customers when they make specific purchases. This might seem too good to be true for the customer, who would likely have made those purchases anyway. You might also question what benefit it has for the cashback website, or for the company selling the products. It works like a “revenue share model” for the providers, which benefits them, as well as the customer and the merchants who partner up.

Cashback marketing is increasing in popularity

The cashback model is becoming increasingly popular within this digital era, as it’s a powerful way for companies to reach a larger audience, increase their revenue and also reward their loyal customers.…

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