Cold Calling Vs. Social Selling – Why Not Both?

This issue is one of those debates that nearly feels talked to death. The amount of spilled digital ink on the subject could fill out about a hundred blogs, and there would still be some opinions left over.

Marketer doing cold calling and social selling

For some, the rift between cold calling and social selling proponents is generational in nature, with cold calling representing the old, intrusive and no-longer effective form of selling, while social selling is the new and improved way of connecting with prospects. To others, social selling is just an ineffective “preaching to the choir” that connects you with people but doesn’t actually make a sale.…

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Is Cold Calling Dead or Should It Still be Part of Your Sales Activity?

Cold calling for sales appointments has for decades been the foundation that successful sales careers were built on, but no longer according to some in the sales industry.

‘Cold calling is dead,’ state the many obituaries on social and business media. ‘Long live the new electronic, multi-channel approach,’ proclaim the adverts, articles, email shots, and media posts.

Cold calling - dead?

So is it true, do sales people no longer need to make cold calls to arrange sales appointments with prospects?

If it is true there will be a huge sigh of relief from the multitudes of great presenters and closers that hate making cold calls to get in front of buyers.…

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10 Simple Tips to Improve Telemarketing Results

Telemarketing companies can make themselves more competitive to retain and recruit new business through a wide variety of strategies. After all, the best way to convince someone to use your services is to show them the result of past success with other clients. You’ll prove that you know how to help them generate more sales.

Telemarketing agent

However, cold calling is emotionally difficult for agents. Merely handing an agent a list of telephone numbers to call and some instructions on what type of results you expect is a recipe for failure. Chances are good that the agent will be nervous, and this uncertainty will be reflected in their voice.…

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How to Make Cold Calls with Confidence

Do you hate making cold calls? Is it the fear of the unknown or rejection that gets to you? Maybe it’s just that you feel like you’re interrupting people in the middle of their busy days.

Whatever is at the root of your fear, would you like to find a way to overcome it? If so, here are some tips.

Cold calling with confidence

Reflections on Rejections – Stay Positive

It’s only natural to reflect on rejections, but you don’t have to do so in a negative way. Don’t chide yourself for doing something wrong. Instead, think about what you could have done better. Perhaps you got off to a good start and then lost the customer’s interest somewhere in the conversation.…

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