What SMBs Need To Know About CRM

CRM helps in establishing the most crucial link between the organization and its customers. In the evolving economic condition it has become most important for small businesses to implement customer management system to effectively manage their customer relations. The use of Salesforce’s CRM tools are just one example of how businesses can enhance their customer relations.

When a startup is small it is relatively easy to manage relationships with clients but as the volume of transaction increases it becomes difficult to manage all the links with customers at different levels. Customer relationship management software for small business targets the crucial relationship management aspect of SMBs.…

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Shaking Hands in Cyberspace

In the good old days, a town’s small businesses (the barbershop, the general store, the soda fountain) served as the hub of a community. Employees and customers were typically on a first name basis, and any sales conversations began with inquiries about family and life events.

Even if you still live in a small town where that sort of community exists, it’s possible that you make your living online, dealing with customers you’ll never meet face-to-face. Although it takes some extra effort through the web, you can create real relationships that make clients feel special and encourage loyalty, repeat business, and word-of-mouth marketing.…

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How to Pick the Right CRM Software for Your Business

Running a business seems glamorous and exciting – you are not told what to do; you get to pick who you work with; you get to pick out the look of the office; you get paid the most money; get the best office; get to connect with powerful people. The list of exciting decisions truly never seems to stop; however there are plenty of boring and mundane decisions a business owner has to take into consideration – which HR software to choose; which email marketing software to choose; employee background check hassles, and finally, choosing customer relationship management (CRM) software.

hot to pick crm software for your business

For those who are unfamiliar, CRM software helps a company manage their interactions with customers and clients.…

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Why Don’t You Engage Your Customers in Social Media?

In today’s information age, too many small businesses are missing out on a golden opportunity to reach out to both present and potential customers.

engage customers with social media

Simply put, they’re avoiding using social media to attract and engage consumers, therefore dropping the ball when they could be scoring a touchdown.

For those small businesses not exercising their possibilities in social media, they stand the potential of falling behind their competitors and missing out on increased revenue and more.

Social Media No Longer a Fad

When social media first came into play, many people probably looked at it as a fad that would eventually go the way of Beanie Babies, New Coke and other such products that came in with much fanfare.…

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Salespeople Need to Make Their Pitch Nicely Dressed

As an employer, do you closely monitor what your salespeople wear before they go out to meet with clients? No? Perhaps you should take a closer look now and then.

While more and more offices it seems turn a little more casual each day when it comes to clothing, sales people representing your company when meeting with clients need to dress above that.

proper business attire for salespeople

The challenge for employers has become even greater given the fact that more and more sales are done remotely due to online options. Still, your salespeople should dress the part when they go out and engage a client.…

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The 4 Biggest Customer Service Mistakes You Can Easily Avoid

We have all heard it said that a service by a particular business, when it exceeds your expectations, is done from the heart. I do not doubt that but it is also my belief that customer service is the heart of any business, no matter its size.

If money or finance is the lifeblood of a business, we can then assume that there would not be (financial) blockage as long as the heart (customer service) is healthy and strong. If it isn’t, then your business may just as well suffer from cardiac arrest.

4 customer service mistakes

Running a business is tough and the economy does not make it any easier.…

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Why Maintaining A Business Is Like Maintaining Relationships

maintaining a business is like maintaining relationships

Maintaining a business is very much like keeping a relationship. It’s a two-way street; it’s about giving and taking. Since Valentine’s Day is today, I won’t be dispensing with the usual tips, advices and general opinion about business. Instead, I will be discussing what I have personally observed and experienced on how relationships and business operations are more alike than they seem to be.

On Giving Special Attention

Businesses and relationships have the tendency to demand your utmost attention that at times, it may seem draining. But you know for a fact that both are attention-seekers and you have to fulfill that craving because you just don’t run a business for fun, you do it because it ignites what you are passionate about.…

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Event Marketing Tools For Your Small Business

event marketing toolsToday’s small businesses are adept at using online tools such as email newsletters and surveys to help develop strong relationships with their customers. While these tools can enable two-way communications, face-to-face interactions can be an effective way to build and instill trust in these relationships. It’s that sense of community and interaction that in-person events provide when communicating directly with customers.

Hosting events and promoting them through an online service is a great place to start. Small businesses and organizations have many options to consider when looking for the best way to promote their events. Free online RSVP services offer great ways to invite friends and relatives to a casual engagement, but businesses need a more professional service when marketing their events.…

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