POSTS TAGGED : customer survey

Creating ECommerce Customer Surveys

People will tell you pretty much anything you want to know—if you ask. Creating ecommerce customer surveys is a great way to learn what you’re doing well and what you could be doing better. While there is definitely a science to producing surveys, it’s far from rocket science—as the following advice will illustrate.

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Know What You Want to Know

The first step to creating an effective customer survey is knowing what you want to know. A rambling survey with no real purpose is a waste of your customer’s time—and yours. It’s extremely important to have a firm handle on what you’re trying to learn so you can craft questions to glean the information you need.…

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Taking Action on Customer Survey Data the Right Way

There are a variety of uses for survey data, and there are a myriad of ways to collect it. As far as survey data tools, you can get your feet wet with a simple online Google Doc survey or expand into the robust data extraction game with Qzzr or Qualtrics.

Customer survey

The following are the six data points that are incredibly important to business owners and decision makers.

1. Customer Segmentation

Customer segmentation is dividing customers into distinct groups. Doing so allows you to develop a deeper understanding of your customers. If you don’t have any knowledge about your target market, it’s like trying to shoot a target at the shooting range blindfolded.…

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