POSTS TAGGED : digital

Digital Marketing Tips for New Websites

Setting up a new website is an exciting time but if you don’t optimize it or undertake digital marketing practices it will be difficult to get it in front of the right audience.

Digital Marketing Tips for New Websites

Here we’ll take a look at the basics to get your site ranking higher in the search results as well as increasing your exposure across the web.

Simplify things

A longwinded and confusing website will just frustrate the user. If you are a small business advertising a product then give the user what they want, which should be a simple journey to the product page.

Set up Social Channels

Integrating social platforms will increase your exposure and enable users to share your content with their friends and colleagues.…

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5 Reasons To Migrate To A Paperless Office

Have you ever waded through stacks of files only to discover what you’re looking for is in another filing cabinet? It’s times like these you wish you had a paperless office. You’re not too sure about the hype though.

5 Reasons To Migrate To A Paperless Office

Surely, you must be giving up something when you make the switch, right? Maybe, but probably not. Here are five reasons why you should migrate to a paperless office:

Your Costs Go Down

Paper costs money. It costs money to make, ship, store, print, mail, and it even costs money to throw it away. When you go paperless, you eliminate all of those costs.…

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How To Effectively Manage Your Brand In The Digital Age

manage your brand onlineWhat can one comment on Twitter do to your brand? Surprisingly, a great deal. Social media plays a vital role in how people perceive your goods or services.

Depending on how well connected your brand is, a positive comment from someone with a strong online presence can instantly catapult your sales figures, while a negative comment can diminish your reputation.

A great way of monitoring this is to use a free app such as Tweetscan which allows you to type in search terms relating to your brand. It then produces a list of all the comments on Twitter that use that term, and updates the list every minute or so.…

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Small Businesses and Digital Marketing in 2011

Marketing has come a long way from traditional tools used in print or magazine media. We are in an age where everybody who is anybody is interconnected and with a cursory view of your profile, it is pretty easy to know which market you would most likely be under.  As such, entrepreneurs have a greater chance of locating their target markets without leaving their desks.

digital marketing in 2011

In a recently conducted Zoomerang survey, most SMBs would either increase their digital marketing efforts or retain them in 2011. If small businesses are considered by many as the lifeblood of the economy, especially as far as job generation is concerned, then new customers are the holy grail.…

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