We live in an age where it is more important than ever before to attract the right talent and to retain it for as long as possible. As many experts have been warning, this is the age of diminished employee loyalty and the potential employees are becoming more and more discerning, especially in competitive industries where there is shortage of qualified workers.
One of the ways in which companies go about this is that they start doing a bit of employer branding in the hopes they will set themselves apart from the competition.
Employer Branding Basics
Employer branding was introduced as a concept in the 1990s even though it has arguably been a part of the business world since forever.…
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