You’ve done everything correctly: built a beautiful website, added contact forms and marketed your business. Leads are pouring in, but for some reason, they never convert. Your business is suffering, and the problem may be a simple one.
Your contact form isn’t optimized for success.
I have seen long contact forms spanning 30 fields before, and the first thing I thought was: “no one is going to take the time to fill out this form.”
And this leads to our first tip:
1. Limit Your Fields
If no one is going to fill out a long form, what is the ideal number of fields then?…Continue reading