Content is king when it comes to digital marketing for businesses. And it is undoubtedly even more important for small businesses. This is because smaller businesses frequently lack the marketing resources that larger businesses do, and content marketing offers some of the highest total returns on investment (ROI). Additionally, it is a long-term tactic that can continue to pay off for a very long time after it is implemented.

Most large businesses have marketing directors, CMOs, and Vice Presidents as a part of their internal marketing team. However, small firms lack the resources to hire a team of experienced and expert internal marketing talent.…