In today’s era, once companies attain local market success, they look toward international expansion to capitalize on the massive purchasing power of global markets. It allows them to expand their customer base, partner with industry giants, and improve product lines, all the while accelerating growth.
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When it comes to growth, companies are often tempted to consider global high-performers such as Shell, IBM, BMW, and GE as role models. The problem is that these global leaders are much easier to idolize than mimic. Nonetheless, businesses of all types can reap the benefits of the international marketplace by leveraging eCommerce tactics, franchising, strategic alliances, and whatnot.…Continue reading