With the constant increase in social media usage around the world, businesses have found a way to use it to their advantage. Most businesses around the world see social media as a new opportunity to enhance their market presence, boost their revenue, and ultimately increase their business productivity. According to a study done by Microsoft in 2013, approx. 46% of employees claim that effective use of social media as a communication tool has enhanced their productivity.
Many companies are incorporating various social media platforms in their marketing strategies. It is so, because they see it not just as a collaborative tool for their employees that streamlines communication, but also as a way to engage with their customers.…Continue reading