What Are KPIs, And How Can Consultants Help You Target Them?

Every business has indicators that aid in determining how a company is doing regarding meeting set objectives or measuring employees’ accomplishments after a given period. These “measurables” are achieved using Key Performance Indicators, KPIs.

Measuring KPIs

The use of high-level KPIs, for example, depicts the overall performance of a business while low-level KPIs are focused mainly on sales, marketing or customer care. KPIs generally cover the following areas:

  • Business indexes
  • Finance
  • Return on investments
  • Customer retention and satisfaction
  • Ticket analysis
  • Call times
  • Back order rates

Each KPI is unique to a sector and determining each level goes a long way in understanding how an enterprise is faring.…

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The 3 KPIs Every Successful Digital Marketer is Tracking in 2016

If we were to take a poll in small business marketing departments throughout the country, we’d likely discover that very few are effectively and accurately tracking success. Would you count yourself among this cohort? If you aren’t using the right KPIs, then the answer is yes.

Key Performance Indicator (KPI)

Why KPIs Matter

How do you really know if your business is performing well in terms of marketing success? If you’re like many business owners, you probably don’t. Most have very little insight into how different marketing strategies and efforts are doing and whether or not they’re producing positive results.

This is where KPIs – or key performance indicators – come into play.…

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