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POSTS TAGGED : logo

How to Launch and Market Your New Logo for Branding Success

posted inMarketing on December 7, 2018 by Ivan Widjaya with 0 Comment

Whether you are a new company or you are an existing one who is just going through a period of reinvention, branding plays a huge role in the company’s overall success. Without an effective branding campaign and strategy, it will be hard to build recognition and loyalty, which means your customer base will suffer. One of the central parts of any branding strategy is to create a company logo that is unique, memorable and strong, giving customers something that they will instantly recognize moving forward.

Marvel brand logo

Your logo is something you can use on your products and services, marketing and advertising material, signage, and more.…

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Logo Lift – 5 Signs Your Logo Needs a Facelift

posted inMarketing on September 8, 2011 by SMB Author with 2 Comments

How important is your logo? If you make a good product, turn a profit, and enjoy strong customer support, does that little logo really matter?

Just ask Gap. In October 2010, facing a slide in their share price, the clothing retailer ditched their elegant white-lettered, blue square logo in favor of a new model that switched the ‘a’ and ‘p’ to lower case and shrunk the blue box to barely overlap the ‘p.’

Gap customers roared in disapproval. A firestorm of Gap trash-talking ignited on Facebook and Twitter. Within a week, Gap reverted to their old logo, tail between their legs.…

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