POSTS TAGGED : marketing plan

The Importance of Having a Marketing Plan When Growing Your Business

Growing your business requires more than just passion and a good product or service—it demands strategic planning, especially when it comes to marketing. Without a clear marketing plan, your business risks drifting without direction, losing valuable resources, and missing opportunities to connect with your ideal customers.

Creating marketing plan

Here’s why having a structured marketing plan is essential for sustained business growth:

Boosting Visibility Through Organic Search

Visibility in the digital landscape largely hinges on your presence in organic search results. Studies show that approximately 84% of clicks are organic. This means that the majority of online users trust and rely heavily on organic search results, often bypassing paid advertisements.…

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How to Draft Your New Company’s Marketing Plans

The first thing you should think about after launching your business is how to market your products. You want people to know what you offer. It doesn’t matter even if you have excellent products to sell if no one knows about them.

Creating marketing plan

photo credit: Campaign Creators / Unsplash

Consider these tips when working on the marketing plan.

Form a strong marketing team

You must have the best team by your side. Work with experienced marketing experts who understand both online and offline marketing strategies. They will determine what suits your business. They will also tell you how your company can go against established competitors.…

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Growing Your Business: 3 Under-Utilized yet Effective Advertising Channels for Lawyers

Marketing is an essential proponent for lawyers, but getting it right is not always straightforward. Regardless of the type of law you practice, you’re swimming in the same pool of clients as numerous other firms.

Like most businesses, it only takes a few seconds to attract a customer and convince them to consider you over other attorneys in your area. Therefore, putting together an advertising strategy that quickly captures the attention of prospective clients can propel you to the top of the competition.

Law firm marketing

You may already be implementing conventional advertising channels like yellow pages, radio, and television but if you’re wary that you’re not doing enough, these three lesser-utilized but useful methods can be the finishing touches your marketing plan needs.…

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4 Powerful Ways to Market Your Business

The main objective for any small business owner is to sell as many products and services as they can. Though there are a lot of layers to successfully making sales, the largest component of that is marketing. By effectively positioning your business in front of your target audience as a solution to a common problem, you increase the likelihood of turning them into sales.

Marketing strategy

As marketing is constantly changing, it is necessary for a business owner to first establish and then continually update or improve their marketing plan. This plan should essentially outline that various methods you’ll use to reach your target audience.…

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3 Tips For Marketing Your Small Startup

When you start a new business, even a small one, you want to have a marketing plan in place. Even small businesses that run out of homes, or only set up at craft markets and farmer’s markets, need to have a marketing plan. How else will people know you’re on Etsy or that you will have a table at the local business expo.

There are a few things that go into marketing a small business. You don’t simply want to have business cards and have an ad in the local paper. You don’t want to just have a website, but not utilize all of the ways out there to share that site and attract people to it, as well as get people to stick around.…

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3 Tips for Updating Your Marketing Plan for the Coming Year

If you’re looking to grow your business into new areas and demographics this year, or even if you’re just wanting to get a greater slice of your market share—and who isn’t?—then you’re going to want to take a hard look at your marketing efforts. The time and energy you put into marketing, whether it’s traditional marketing or online marketing, is going to be what gets you cresting over the hill into new markets.

Creating marketing plan that works

So to help you make that trek a little easier on yourself, here are three tips for recalculating your marketing plan for the coming year.

Recap How Last Year’s Marketing Went

You can’t very well know where you need to go unless you know where you’ve been.…

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