POSTS TAGGED : niche business

Truly Memorable: Does Your Business Have a Niche?

Successful businesses find a product or service niche and learn how to excel in it. Entrepreneurs should find their niche before even drafting a business plan, but those who are already getting a business off the ground and want to become more focused can still play catch-up.

Custom Vans shoes

photo credit: Koma Indo / Flickr

Read on to find out how to identify a business’ unique niche and learn how to target particular audiences.

What Is a Niche Market?

A niche market is a focused area of a general industry that targets a specific customer base and provides specialized products or services. Entrepreneurs should find a niche market that is currently underserved and find ways to provide much-needed products or services to that market, in particular.…

Continue reading →

Create the Marketplace – Own the Marketplace

People want something unique and different, so don’t compete—create your own.

In a nutshell that’s the motto CEO and business founder Jeff Pedersen lives by, and what enabled him to start, and continue running, his successful business, Cariloha.

Jeff Pedersen, CEO/Founder Cariloha

Many of today’s current marketplaces are saturated. So if you don’t have the time and/or money to compete with well-known and well-funded brands, find a niche where you can create your own marketplace.

Pedersen recalls first starting his company in 2007 where they produced and sold island-leisure products. Unfortunately, sales were not anywhere close to what he and his executive team had projected they’d be at after opening their first three stores.…

Continue reading →