Off-page SEO is a critical component of any successful SEO strategy.
If you want your website to rank on Google and increase the amount of organic traffic that your brand receives, you’ll need to look at more than just your on-page SEO strategy for optimization.
Off-page SEO – What is it and why it is important?
The term “off-page SEO” refers to any search engine optimization strategies or tactics that you apply to improve your search engine ranking but that take place outside of your domain.
This contrasts with “on-page SEO,” which focuses on optimizing the pages of your website.
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