Online Marketing Tips: Four Reasons to Focus on Video

As a small business owner, online marketing can be the greatest growth tool at your disposal. Younger generations don’t respond well to traditional marketing. And running a traditional marketing campaign is often significantly more expensive than running an online campaign. Moreover, in the digital world, creativity is just as useful as capital, which is an important aspect for small businesses.

Videographer

However, with the rise of social media, online marketing has become more fragmented. Today video production attracts most of the attention.

In this article, you’ll discover four reasons why you should focus on video when it comes to your online marketing strategy.…

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10 Best E-commerce Marketing Strategies to Shape Your Business

If you’re running an eCommerce business, there are a few eCommerce marketing strategies you need to implement so that you can gain new customers as well as entice your old clients to keep coming back to your store.

Ecommerce marketing strategies

There are tons of competition on the internet for eCommerce brands. Therefore, knowing how to set your business apart and get your brand name out there is crucial.

Your online marketing strategies should focus on a number of factors like sales cycle, eCommerce shipping fulfillment, capturing prospects looking for products, and using image business cases that will help your business grow.

With all that said, here are ten essential eCommerce marketing strategies to set yourself apart and generate more sales.…

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

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