If you’re running an eCommerce business, there are a few eCommerce marketing strategies you need to implement so that you can gain new customers as well as entice your old clients to keep coming back to your store.
There are tons of competition on the internet for eCommerce brands. Therefore, knowing how to set your business apart and get your brand name out there is crucial.
Your online marketing strategies should focus on a number of factors like sales cycle, eCommerce shipping fulfillment, capturing prospects looking for products, and using image business cases that will help your business grow.
With all that said, here are ten essential eCommerce marketing strategies to set yourself apart and generate more sales.
1. Optimize SEO
Search engine optimization (SEO) is an integral part of online marketing, and you need to ensure that both your website and all of the individual product pages are fully-optimized for the specific keywords your audiences are searching for on Google.
Make sure you’re up-to-date with the latest guidelines on how to do keyword research for SEO. Also, watch out for dialect differences. For instance, are they using keywords like “timepiece” instead of “watch” in Google search? If so, you need to optimize for those specific keywords, even if the general population is looking for them less overall.
2. Add Reviews on Product Pages
Product reviews and customer feedbacks have changed the game for eCommerce market entirely. These reviews are the factors that either make or break the customer relationships—they help build trust and loyalty and allow the potential clients to know the product and features that differentiate it from your competition.
An eCommerce store with an excellent compilation of positive customer reviews for the product showcases the wide consumer-base it incapacitates.
Furthermore, product reviews are great for branding, marketing, and even advertising. With the right push at the right angle, an eCommerce business can easily advertise its prospects in the competitive market via customer feedbacks.
3. Create a Social Media Marketing Strategy
Marketing on social media is absolutely free (unless you outsource it) and can be a great way to build and nurture the customer relationship. It allows you to connect with new prospects, thanks to sharing, recommendations, and algorithms that introduce you to what others are up to.
The amount of traffic you’ll receive from your social media channels depends entirely on how much time and effort you’re willing to spend on creating a perfect social media strategy. You can use Google Analytics to conduct a social media traffic analysis—this will help you get valuable insights on visitors who find you through social media.
Facebook, Instagram, and Pinterest are among the key social media platforms that you should consider. Just make sure to focus on your relationship with the customer rather than just promoting your business and products endlessly and exclusively.
Also, you may want to answer the queries quicker to avoid abandoned carts.
4. Start Email Marketing
Email marketing still remains an essential aspect of eCommerce marketing, and if you think otherwise, you’re wrong.
With great copywriting and visuals, you can deliver product announcements, targeted suggestions, and discount offers to audiences who are already interested in your product or service.
Consider including personalization in your emails. You can add names to the email subject line or send customized recommendations automatically based on previous purchases with segmented email lists.
According to a recent case study, automated personalized emails have a 75% higher open rate than those lacking personalization.
5. Make Influencers Work for You
Depending on the influencers you go with, this might come at a good cost. However, for a lot of businesses ranging from small to relatively medium-sized brands, influencer marketing does not have to cost a fortune.
If you plan to use this strategy, make sure to reach out to influencers who your audience follows.
Micro-influencers can also be very effective, even if they only have 10,000 followers instead of 10 billion. This is, in fact, good news for you, since who wants to work with a Kardashian?
People usually trust micro-influencers more, and they see their recommendations as more legitimate. While some may ask for pay, others just want some free products.
Yes. It is an investment. But consider this; if they have an engaged, active audience, it will be worth going for it.
6. Create a Shoppable Instagram
Instagram, as we all know, is a highly visual platform where users are interested in engaging with brands. Therefore, it can be great for businesses selling products.
To get the most out of Instagram, you need to make it shoppable.
Shopify stores can create Shoppable posts where you tag items in your images. When a user clicks on them, they see the price and other basic information, and when they click again, they’re able to purchase the item.
7. Facebook & Instagram Ads
Instagram and Facebook Ads operate under the same interface, which is why we’re putting them together.
These ads work a bit differently compared to AdWords. Instead of targeting prospects by search intent and displaying ads when they’re trying to find you, you target a user based on different qualities, such as age, location, and interest to introduce them to your business or product.
This is an effective way to create demand and introduce people to your product. You can call it inbound marketing at its finest.
8. Google AdWords
Google AdWords lets you target specific keywords that appear in relevant searches. Your ads will be displayed above Google search results—this gives you an edge.
AdWords is a great way to connect with people who are always searching for specific products or services. This means they are further along in the buying cycle, making Google AdWords a valuable place to invest in.
9. Promoted Pins
Promoted Pins is the PPC system of Pinterest and works somewhat like a combination of Google AdWords and Facebook Ads.
Promoted Pins work in many different ways, allowing the opportunity to have your ads appear in relevant users feeds and to have them show up in relevant searches—this is truly the best of both worlds.
Most of the pinners use Pinterest to make their buying decisions; therefore, it can be a good investment for your eCommerce business.
Retargeting is where you send targeted ads to particular users who’ve already interacted with your business. This can include targeting those who:
- Are email subscribers
- Previously were your customers but aren’t engaged anymore
- Have visited your website recently
- Have bought from you in the past
Bonus Tip: Sell Your Product on a Third Party Website
Using a third-party website like Amazon to sell your product or service can be beneficial if you’re just starting out.
There are a number of costs to consider when building an eCommerce business website. You’ll have to purchase hosting and find the best domain name for your site. You may also require an eCommerce site design expert to build your website.
The point is, third-party sites can help you create a seller account with little to no cost. While there may be costs associated with actually selling your product, a third-party website can help your brand to gain exposure.
When it comes to eCommerce business, you need to figure out which marketing strategies work best for your company—and to do so, you are advised to experiment and get more creative.
What can you do better than your competitors?
These above eCommerce marketing strategies will help you build trust and a following of loyal customers who will purchase from you time and time again.