Packaging is one of the last things most businesses think about when developing a product. Unfortunately, it’s also one of the most important. And if you don’t give it the attention it deserves, you could be unintentionally holding your business back.

The ‘Why’ of Packaging Design

The right packing design is important on multiple levels. But according to Industry Today, it ultimately services four distinct purposes:

1. Protection

Practically speaking, packaging exists to protect the item inside from being damaged during transit, storage, and display. For food and beverage products, it also keeps the product safe and free of germs.…