Let’s take this scenario: You own a small business and a longtime customer comes in asking for your recommendation on a good place to buy dinner. You make a recommendation on a place of business and your customer thanks you.
Peer-to-Peer Marketing, also abbreviated P2P, is the practice of people engaging other people through recommendations. When deciding to buy a product or service, consumers trust their friends, families, and associates over other influences
Peer-to-peer (P2P) is effective since it doesn’t feel like a sales tactic:
People who are not ‘benefiting’ wouldn’t recommend something they don’t believe in. As more and more people gravitate away from businesses that feel pushy, P2P options offer authenticity that’s priceless.…Continue reading