Common Mishaps That Could Ruin A Product Launch

Introducing a new product or service can prove beneficial to businesses. The right idea can put your brand ahead of the competition, expand your reach, enhance customer experience, and boost sales. That’s why entrepreneurs invest thousands of dollars into product development. Unfortunately, not all of them yield a return, resulting in a waste of time and money.

Making product launch mistakes

Why do product launches by existing businesses fail? As there are several aspects to developing and introducing a product to market, the reasons are plentiful. Although some factors are beyond control (i.e., changes in the economy), in many instances, product launches fall by the wayside due to unnecessary mistakes.…

Continue reading

How do You Market a New Product?

Launching a new product can be a daunting process, especially if you’re trying to break into a specialist or saturated market. Attention to detail and careful forward planning is crucial for a successful launch, which is perhaps best demonstrated by Steve Jobs and Apple.

On launch day, iPad managed to sell over 300,000 WiFi only units. iPhone 4 sold over 1.7 million units within its first three days, while iPhone 3G sold over a million units over the launch weekend. The competition for a successful launch is tough, but that doesn’t mean you can’t do it if you follow these basic steps.…

Continue reading

5 Tips for a Successful Product Launch

A successful product launch is what every business wishes for, but which a few achieve in real life. Having a revolutionary new product or service is no guarantee of success. After spending millions in product development, you can watch your brainchild fail to gain traction from day one. While it may look easy when Apple sells over a million new iPhones in the first few days, successful launches require strategy.

Product launch

Here are six strategies they use to ensure a successful product launch.

1. Focus on the Needs of Your Target Market

A good product solves a real and acute problem that buyers are facing and are frustrated about.…

Continue reading