POSTS TAGGED : real estate

Frank DeBernardo: Insights on Buffini and Company Real Estate Coaching Programs

Frank DeBernardo

photo credit: PrincipalPost

Key Takeaways

  • Frank DeBernardo’s real estate expertise provides valuable insight into Buffini & Company’s coaching programs.
  • Buffini & Company is North America’s largest real estate coaching organization, serving over three million professionals.
  • The company’s coaching focuses on structure, accountability, and goal-setting for agents and leaders.
  • Training programs like “100 Days to Greatness” and “Pathway to Mastery” teach repeatable, referral-based business systems.
  • Buffini & Company’s digital tools and resources”like Referral Maker CRM”help agents track progress and grow efficiently.
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Jonathan Macht on Home Ownership Becoming Increasingly Unaffordable

Jonathan Macht

Key Takeaways

  • Jonathan Macht, a top-performing Realtor, highlights the growing crisis of housing affordability in the U.S.
  • Only 20% of homes on the market in 2025 are affordable for households earning $75,000 annually, compared to 50% pre-pandemic.
  • Median home prices reached $420,000 in Q1 2025, creating barriers for middle-income earners in teaching, nursing, and skilled trades.
  • Restrictive zoning and limited new construction have deepened affordability gaps in 26 of the top 100 U.S. markets.
  • Creative solutions include converting office buildings to apartments, co-living designs, and accessory dwelling units (ADUs).
  • States like California, Arizona, and Massachusetts, along with several cities, are supporting ADUs to expand affordable housing options.
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Abdullatif Al Shelash Reveals Why Groundbreaking Real Estate Is Redefining the Saudi Market

Sheikh Abdullatif Al Shelash says an innovative new type of real estate is emerging in the Saudi region — and it’s something that’s never been seen before.

Neom's The Line

photo credit: YouTube

With the population expanding, the middle class flourishing, and more women entering the workforce, all eyes are on Saudi Arabia as visionary dream cities emerge. Abdullatif Al Shelash says it’s time for the world to witness real estate options in the Kingdom that no one else is doing. It’s the dawn of a new, progressive day for Saudi Arabia with an unleashing of urban plans seemingly projected from the future.

Eventually, holograms, high-speed railways, and flying taxis are going to be on the menu for everyday life there.…

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How Much Do Real Estate Companies Spend on SEO?

While the idea of improving your SEO is a great one, it’s something that most business owners haven’t done. Why? They are scared of the potential costs. That doesn’t have to be the case though. SEO is fairly easy to do, and the potential benefits are huge. If you are a real estate business owner, you want to increase your exposure, which means increased traffic to your website. There are many ways to do this, and SEO is one of the most efficient.

SEO analytics

If you know that doing SEO would increase your exposure and the benefits are good for your business, what would stop you from making the changes?…

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Five Rules for Creating Real Estate Websites

Any business should have a website by 2022. If not, you’re regrettably missing out on a lot of potential clients. 44 percent of real estate purchasers start their search online, making a website your first and best chance to draw customers.

Real estate website

For your real estate agency to be successful, your website must be top-notch. It must be exceptional enough to have potential home buyers choose you above your competitors. Customers should be able to get all the information they need quickly and easily through your website, which should act as a one-stop shop.

A website with poor design and a lack of key information will rapidly drive away visitors, thus having a good website design is crucial for your real estate business.…

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How to Decide on Where to Buy a Home

Moving to a new part of the country can sometimes feel like a cleansing, life-changing thing and a completely new beginning for you or your family. But with such a big change comes a lot of concerns about making the best choice possible.

Plan ahead and pick the perfect new area by sticking to these important factors below. Do this, and you’ll soon be all packed up, moved on, and ready to enjoy your fresh new start!

Home owner and the home sale sign

photo credit: Pavel Danilyuk / Pexels

Think of The Future

The world is changing. And while everyone wants to live in a popular area that’s rife with opportunities, applying a little future thinking here can set you up with a dream home in a thriving area at a fraction of the price.…

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5 Tips for Real Estate Agents to Crush Social Media

As the saying goes, you can’t manage a room of fish and water bugs. On social media, you can find a world of creepy, crawly creatures known as “sensory blasters.”

Social media has become a highly-charged and dynamic place where anyone and everyone can communicate with strangers via voice and text chat or message boards with elaborate algorithms that analyze the content available to find relevant messages and respond accordingly.

Real estate agent using social media

photo credit: Andrea Piacquadio / Pexels

Great agents must have an effective social media presence to market their services and remain active in the digital world. A strong social media presence is one of the most important considerations when going into marketing your business online.…

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What Are the Features and Benefits of a Home Warranty?

Purchasing a home is exciting but often brings on stress for homeowners. Owners often worry about something going wrong with their homes and being forced to pay exorbitant repair prices. Many homeowners purchase a warranty to cover the major components of their homes.

Home warranty

Learning about home warranties and what they entail will help homeowners make the correct choice.

What Is a Home Warranty?

A home warranty is a home service plan that offers renewable options for homeowners. These warranties provide discounted repair services that make homeownership more affordable. Because the contract and terms vary, homeowners need to shop around for a warranty.…

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Report Shows 89 Percent Of All Traded Security Tokens Are For Real Estate

A recent report has shown that 89 percent of all security tokens traded are related to the real estate market. It is a clear indication that the real estate industry is starting to notice the potential benefits of blockchain technology and security tokens. We will discuss why security tokens are so popular in real estate.

Real estate security tokens

1. Security Tokens Offer several Advantages to The Real Estate Market

The first and most obvious advantage is that they offer a new way to raise capital. One can sell security tokens to investors in exchange for funding, which they use to finance projects or expand businesses.…

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Top 5 Reasons Why Real Estate Need Electronic Signatures

Have you ever wondered how many documents you sign or get signed from clients daily when you are in real estate? From sales agreements to bids, contracts, lots of documents get piled up in every deal. Managing, tracking, or prioritizing these documents might consume your lots of time. Have you ever thought of making this process easier with Electronic Signature for real estate business?

Electronic signature

Incorporating eSignature for real estate business boosts your sales and will be beneficial for your entire organization. 210 million transactions in 2014 were signed electronically. If you are still wondering why you should include electronic signatures, read on to learn its benefits for your business.…

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