Five Rules for Creating Real Estate Websites

Any business should have a website by 2022. If not, you’re regrettably missing out on a lot of potential clients. 44 percent of real estate purchasers start their search online, making a website your first and best chance to draw customers.

Real estate website

For your real estate agency to be successful, your website must be top-notch. It must be exceptional enough to have potential home buyers choose you above your competitors. Customers should be able to get all the information they need quickly and easily through your website, which should act as a one-stop shop.

A website with poor design and a lack of key information will rapidly drive away visitors, thus having a good website design is crucial for your real estate business.

The Importance of Good Website Design

Designing a website is essential. Visitors will inevitably create ideas about your company based on the appearance of your website, so if the design and layout are poor, your company will not appear credible at all, and it is more likely that the user will leave without looking at your listings. It’s critical that visiting your website replicate the experience of going to your workplace. If you’re willing to invest money in making sure that your physical location is a reputable and welcoming place to welcome customers, then you should do the same for your website.

If you lack the required staff, it is okay to outsource website design, development, and maintenance. A skilled web developer and designer can create for you the perfect website for your business.

What makes a good real estate website, given that we now know that real estate enterprises need to have functional and good web design? You can maximize the look and feel of your website by following the guidelines below.

Browing online property listing

Important Real Estate Firm Website Design Elements

A clean style and selecting the best photographs from your inventory to present on your website are only two aspects of a realtor’s website design. It must be both functional and prepared for conversion in addition to being aesthetically pleasing.

Here are a few suggestions for giving visitors to your website the most helpful and useful experience possible.

Very well-defined and stunning pictures

High-resolution pictures of the inside and outside of the house should be shown on a good real estate website. Include photos of the entire house, the exterior in all its glory, the grass, and the backyard, if any. You can also add the floor plan to the slide show. Make use of cutting-edge technology to give your customers a more immersive experience, such as 3D or panoramic photography.

Buyers like to save time whenever feasible, so if your photos will make it easier for them to imagine the home and keep them from visiting it in person, they’ll surely appreciate it.

Complete property information and many useful features

Additionally, any relevant information about the property should be included in your real estate listings, including but not limited to:

  • Size Price (including, if applicable, the size of the floor and the lawn or backyard)
  • Rooms and floors are seen (specifying the number of bedrooms and bathrooms)
  • Neighborhood Information
  • Additional similar or recommended listings

Your website could also feature a mortgage calculator, interactive maps, FAQs or guides, client reviews, online booking, and other helpful tools. Customers today want to research solutions to their questions alone rather than engaging in a lengthy chat with a customer service agent. If you provide them with these characteristics and as much information as you can, they can decide more swiftly.

A page with a contact form

Because your clients will require a way to reach you, make sure your “contact us” page is simple to find and has the most recent information. If your client cannot reach you as a result of your contact information is out of date, one potential sale is lost. Add relevant calls to action and other exhilarating wording to the website, such as “free consultation” or “exclusive bargains,” to persuade visitors to contact you.

Simple navigation and accurate filtering

To make it easier for visitors to find what they’re looking for, properly label all of your website’s links and filtering options. Provide customers with the option to choose properties from your inventory depending on the type, price, size, location, and other pertinent variables. Add a search bar and sorting options for a more specialized browsing experience.

Regularly audit your website to detect any slow pages, 404 problems, dead links, or redirected pages. Ensure that the filtering algorithm is consistently operating correctly. If a visitor finds it challenging to navigate your website, the likelihood that they will switch to one of your competitors increases.

Flexible style

Because people will be accessing your site from a range of devices, test your site’s ability to adapt to various screen sizes and resolutions. If you truly want to go above and above, you can design a mobile version of your website.

Users interact with websites differently on mobile devices than they do on desktop or laptop computers, so keep that in mind as you design your mobile website. One example of mobile site optimization is enlarging buttons and links. Mobile users navigate using their fingers, which are less precise than browsers, whereas desktop users can use a mouse. They will have a better browsing experience as a result of this and other little but effective changes.

Real estate agent tools


To increase conversions, real estate websites can be designed in a variety of ways. The creation of an educational, appealing, and user-friendly website should be your main goal. Check your website sometimes to make sure there are no issues. Get customer input so you can improve your website as needed.

Wherever you can, take into account your consumers’ preferences and remember that your website is there for them. More importantly, don’t be afraid to utilize your imagination as long as it improves the user’s browsing experience. Use multimedia elements while developing a website to add interest and engagement, such as revolving banners and parallax scrolling.



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