Seniors want to make the most of their golden years. They’re looking for properties that are well-suited to their needs and interests, so it’s up to real estate agents to get them the information they need.

By following these tips, you can better market your services as a real estate agent and attract more business from seniors:

1. Know their needs

The needs of seniors are very different from younger generations, and thus their marketing must reflect those differences. Seniors have a different lifestyle and priorities than younger generations, so keep this in mind when creating your marketing plan. Seniors are more likely to be homebodies instead of social butterflies, so it’s important that you know what kind of person is reading your advertisement before putting it out there for everyone else to see.…