Small businesses can utilize reflective tape as a nifty marketing tactic. It helps increase visibility in unexpected ways. Let’s see how!

photo credit: Will Floyd / Flickr

Reflective tape isn’t a new phenomenon. It always existed in one shape or another. You’ll notice light refracting off of surfaces all around you. You only need to take a closer look.

Have you ever paid attention to how a cat’s eye works? It’s retro-reflective at its peak! Reflective tape was made with a similar concept in mind. Here’s how you can incorporate it into your business.

What Is Reflective Tape?

Reflective tape is a film that reflects light by utilizing glass spheres and prisms.…