Social media has taken over our lives. Not only do we spend a whopping 116 minutes per day using social media, but these platforms have become the go-to place for companies to reach new customers and engage their current ones.
This is why any company interested in growing their brand is going to be equally as interested in cultivating a strong social media presence.
However, just like anything with your business, your social media efforts need to be purpose driven. “Everyone else is doing it” is not reason enough for you to invest your employees’ valuable time and your company’s valuable resources in social media.…Continue reading