If you are a sales manager, then you know that one of the most important roles of your job is to make sure your sales team is properly prepared for giving a sales presentation. A sales presentation is a crucial part of any sales cycle as it helps buyers and sellers meet face-to-face to negotiate a contract.

Sales presentation can be divided into four main categories: business case, introduction, presenting the facts, and closing:

• The business case is the most basic type of presentation. It showcases the benefits of the product or service and how it will benefit your customers.