Share of voice is a specific PR and marketing statistic designed to help you estimate what percentage of stories within a certain niche are associated with your brand. But how exactly do you measure share of voice? Why is it so important? And how can you optimize your strategy to improve it?
Share of Voice: The Basics
Share of voice is “the percentage of media stories within your sector, niche, or industry that include your brand.” It can tell you two things at once:
- Your media presence. First, share of voice can give you an idea of how much your brand is being mentioned in the industry overall.
