Why More Businesses Are Moving to SMS Marketing in 2023

In today’s fast-paced digital age, businesses are seeking innovative ways to engage customers and cut through the noise of a crowded marketplace. At a time when there are various marketing channels, it’s easy to overlook the tried-and-tested methods that continue to deliver exceptional results. One such method, which has stood the test of time and continues to flourish in 2023, is the SMS marketing service.

SMS marketing

Text messaging is no longer just a convenient way of talking to friends. It is also a powerful marketing tool businesses can leverage to stay ahead of the curve.

Studies show that 91% of Americans own a cell phone, with most using it to send and receive SMS messages.…

Continue reading

Two-Way SMS Messaging: A Beginner’s Guide

Have you ever sent a text to a business and received a response within minutes or are you planning to set one up for your business?

Two-way SMS

Try two-way SMS messaging. With Two-way SMS, your customers can send and receive SMS from you through a dedicated number via a web-based messaging platform.

What is Two-way SMS messaging?

Two-way SMS is done using shortcodes or virtual mobile numbers to reach a large number of customers effectively. It turns the most convenient medium for messaging into a channel for conversations and expands the functionality of text messaging by giving your business a platform for two-way communication with your customers.…

Continue reading

6 Text Message Marketing Best Practices

Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs).  In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth.

Text message marketing

Marketing messages sent by text have become an important component of a multi-channel mix that works. Text messages are one of the most cost-effective, efficient tools for communicating with customers. According to data from thousands of campaigns executed for its hundreds of SMB clients, marketing automation service provider eRelevance Corp. reports 39 percent of lead conversions across digital channels come from text conversations.…

Continue reading