Understanding the Social Impact Potential of Your Marketing Efforts

Marketing can be a powerful force in society that changes the way people think and act. While many typically view the field in a business context, few are aware of the immense power marketing holds when it comes to making a social impact.

Smokey Bear campaign

image credit: Wikimedia Commons / CC0

Marketing and advertising campaigns can make a substantial social impact that changes the way people view and treat each other. Gaining perspective on the ways that marketing can impact the world can give you a more nuanced perspective on the impact of your efforts.

Here is the social impact potential of your marketing efforts.…

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