POSTS TAGGED : social media marketing

6 Things you Need to Create an Epic Social Media Presence

Large corporate brands have a wealth of social superstars at their disposal. The vast majority of small businesses do not, often preferring to micro-manage every aspect of their social presence to ensure every post is perfect. Going the self-managed route may seem like the best bet as you build your company’s reputation and reach, but there’s a lot more work that goes into creating an epic social presence than most people think.

Follow me on Twitter

Most small-to-medium sized businesses fail to reap the rewards that social can offer because they don’t regard it as a legitimate marketing option. There’s so much to consider and that’s why understanding what’s going on in the social-sphere is very important.…

Continue reading →

5 Easy Ways To Find Potential Customers On Twitter

Do you need more customers? Despite being 9 years old and having 316 million active users, Twitter is still a mystery for business owners. Most still can not grasp how to navigate through the noise and find their target audience. What makes Twitter a great place for any business is the ability to search status updates and user bios based on keywords.

Twitter marketing balloons

The following 5 methods will teach you how to find new leads and potential customers for your business on Twitter today.

1. Search For Your Name

Take the time search your business’s name on Twitter. The result? You may find a number of unbiased tweets regarding your company’s products and services.…

Continue reading →

6 Top Tips on Promoting Your Business on Social Media

Social media is increasingly becoming a tool for organizations, both big and small, to promote their business and create awareness about their current and upcoming offerings.

Social media marketing

Most of you would agree that it is important to understand the different facets of any tool to be able to utilize it optimally. And because social media is proving to be highly effective in engaging audiences and attracting potential customers, socially savvy entrepreneurs have started using valuable content to drive their initiatives.

However, one should also know that the online community has little (or no) tolerance for self-promoters who use social media for free advertising.…

Continue reading →

Turn Followers to Customers with Social Media Conversion Strategy

If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Hashtag

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…

Continue reading →

5 New Ways to Promote Your Trade Show Event on Twitter

Maybe you have heard about the IPO that raised billions in funding for Twitter’s next big steps. However, in the midst of all that confusion, you might have missed the flurry of developments that can empower your next trade show event.

new york jets

Some of these game changers have been technological – features or apps that will bolster the social network’s effectiveness. Possibly, these new features are what tipped the scales toward the deal recently struck with the NFL, Verizon, Viacom, and Time Warner, Inc. Earlier this year, announcements were made that these international firms would help broadcast, via Twitter, the National Football League’s own little trade show, otherwise known as, Super Bowl XLVIII.…

Continue reading →