POSTS TAGGED : social media marketing

How to Use Social Media to Drive Traffic for B2B Companies

The digital space has experienced exciting transformations in the recent past. If you’ve been managing your social media profiles for some time, it’s likely you’ve witnessed how they’ve evolved over the last couple of years.

Driving traffic from social media

Some of the best examples of these transformations are Facebook, LinkedIn, and Twitter.

These social media platforms changed slowly to become places of networking, reading news, and sharing life experiences. As a business owner, you can only ignore the power of social media at your own risk. With more than 2 billion active social media users, it remains an excellent place to get leads, connections, website traffic, and resources.…

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How to Grow Your TikTok Followers

It’s about time that you got on TikTok and discovered just how popular this social media sharing app is. In fact, it’s quickly becoming one of the most popular apps in the world, and for a lot of people out there, this means the opportunity to share their brand and profit from it.

Creating TikTok content

If you fall into this category and want to use TikTok to promote your brand or yourself, then there are some things that you need to know in order to improve your reach. What are they?

The ‘Right’ Way

You know the drill. The ‘right’ way here involves creating content that’s interesting enough for other TikTok users to like, comment, and follow you.…

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Neil Patel Reviews the Best Ways to Grow on Social Media – Learn Which Strategies You Should Avoid

Neil Patel is probably one of the best known names in entrepreneurship and digital marketing. He has 62,000 followers on Instagram, over 81,000 followers on Twitter, nearly half a million YouTube subscribers, approximately a million podcast listens per month, and millions of monthly readers on his personal marketing blog.

Neil Patel

So when one of the best marketers of all time says that he’s going to reveal his secrets to becoming big on social media, you want to sit, review and listen.

Recently, Patel wrote a blog post called “The Real Secret to My Social Media Success,” in which he did just that.…

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9 Ways to Increase Instagram Followers, Likes and Fans

Standing out on Instagram can be pretty difficult. With over a billion users each month, it takes real strategy to get noticed. It can feel overwhelming if you’re not sure how to navigate the platform to find and engage followers. Keeping those users around also takes know-how.

Instagram strategy for increasing followers and interactions

Fortunately, there are some hands-on ways to increase Instagram followers, likes and fans. These tips have real impact on engagement. Keep reading to learn more.

1. Create a Professional Looking Profile

Instagram users decide fairly quickly whether they want to follow a profile simply by taking a quick scroll through the feed and browsing at the photos.…

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Top 4 Reasons to Attend Social Media Marketing Conferences

Social media marketing and management are constantly changing. Social media managers need to embrace new trends to stay successful and promote their brands. You can keep track of a lot of new information by keeping track of the latest news, but you can learn more by attending a social media marketing conference.

Social media conference

Digital marketing is more important than ever, and a conference can help you keep up with the latest advances and increase sales for your company. Here are some excellent reasons to attend social media marketing conferences.

1. Getting Great Inspiration

A social media marketing conference like Social Media Strategies Summit is an ideal place to get inspiration for your next campaign.…

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Proven Social Media Marketing Approaches To Skyrocket Your SaaS Business

Social media marketing is important for the growth of any SaaS business. The marketing will majorly involve the emphasis of the value of service that is provided to the users. There are some helpful tips that can be applied to grow any SaaS business through social media.

social media marketing for SaaS

The Pre-Launch Stage?

At this stage it will be necessary to find the USP (Unique Selling Proposition) of the business. The questions that should be asked at this point include:

  • What is the aim of this business launch?
  • What makes this product unique in the market?
  • How will the introduction of this product change the general landscape of the business?
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How to Get Quick Publicity for your Small Business on Social Media

Small business work on small budgets. They don’t enjoy outside support that large businesses take for granted, be it investor funding, experts opinions, substantial marketing budgets, among many others.

Marketing profession trends in Canada

They have to cut their coat according to the cloth. Simply put, they have to work within their means. So, most of the time, they tend to ignore social media thinking that customers know where to find them. So, why invest time on social media?

But the fact is: Social media is no more an option for businesses these days. Be it big or small businesses, you need to have your presence on social media.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How to Measure the ROI of Your Social Media Marketing

Social media has taken over our lives. Not only do we spend a whopping 116 minutes per day using social media, but these platforms have become the go-to place for companies to reach new customers and engage their current ones.

This is why any company interested in growing their brand is going to be equally as interested in cultivating a strong social media presence.

Social media marketing campaign

However, just like anything with your business, your social media efforts need to be purpose driven. “Everyone else is doing it” is not reason enough for you to invest your employees’ valuable time and your company’s valuable resources in social media.…

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Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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