Creating A Socially Responsible For-Profit Company

We have all heard about corporate social responsibility and we all know how important it is to give back to the community. In fact, there are various initiatives led by large companies such as HSBC, IBM and yes, even American Idol has joined the fray.

creating socially responsible for-profit

One might say that it’s all good for businesses who earn big money to lend a helping hand to the community but should small business owners be exempt from participating in this noble and worthy cause just because we aren’t in the same financial boat? Should social consciousness be calculated based on how much a company is earning per capita?…

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7 Ways to More Effectively Use Twitter for Business

twitter for business tipsTwitter has not only received quite a bit of press in the past year, but it has also become an important tool for many trying to market their business, product or personal brand. Of course, people and businesses alike are doing this with a varying degree of success and some have a much better handle on the whole social media for marketing thing than others. Here are a few tips to improve your Twitter experience if you’re floundering or if you’re not seeing the results that you had hoped.

1. Read what your followers are saying. The point of social media is that it should be a two way street.…

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