Choosing the Right Software Licensing Strategy

Choosing the right licensing scheme is critical to a software product’s success. Potential customers will not license your software if you choose the wrong licensing structure, even if your software is better compared to competing solutions. In addition, the right licensing strategy can pave the way for innovative and successful marketing strategies. As a result, one could argue that a software company’s success is determined by how it licenses its software.

Software licensing management

photo credit: Fotis Fotopoulos / Unsplash

Working toward higher-quality software license management is a must for most large or growing businesses. Working toward the target of implementing the best software and license management practices enables organizations to identify a complete software inventory as well as operate within established guidelines.…

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