So you have a product idea that you think fits a need in the market. Whether it’s business-to-consumer (B2C) or business-to-business (B2B), your product is the reason you created a startup in the first place.
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The Field Of Dreams Delusion
But how do you know that your business will be a success?
You can’t just “Field of Dreams” the business. In the 1980s, a movie with Kevin Costner titled “Field of Dreams” was about an Iowa corn farmer that kept having dreams about a baseball field where all the stars of baseball’s history and lore would play.…Continue reading