So you have a product idea that you think fits a need in the market. Whether it’s business-to-consumer (B2C) or business-to-business (B2B), your product is the reason you created a startup in the first place.

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The Field Of Dreams Delusion

But how do you know that your business will be a success?

You can’t just “Field of Dreams” the business. In the 1980s, a movie with Kevin Costner titled “Field of Dreams” was about an Iowa corn farmer that kept having dreams about a baseball field where all the stars of baseball’s history and lore would play.…

Starting a business isn’t just a way to make money. It’s also about individual freedom and control.

To be successful, a startup needs a foundation that focuses on moving the business smartly in the direction you want it to go.

We say smartly because it’s easy to try something to see if it catches on before trying something else that may be 180 degrees from what you just did, causing heartache, loss of time and resources.

Part of your approach should be to consider what separates you from competitors in the same sphere?

For example, if you’re in the traditional retail space, selling all types of knick-knacks that your customers may find elsewhere, why would they want to shop at your location instead?…

Let’s agree that starting up a business can be a challenge for any entrepreneur but the challenge looks to be even greater when you are talking about making it successful in a shorter span of time. Entrepreneurs know that startups do fail as well but the ones who have made it to the top have actually done most of the things right and went several ounces beyond their usual limitations.

Startup companies are no doubt like a pool of opportunities but it is a fact that starting a business also means being surrounded by plenty of competitors. It is acceptable that the numbers of individuals who are actually there to purchase your products and are willing to avail your service are limited.…