POSTS TAGGED : storytelling

Why Storytelling is Essential for a Successful Thought Leadership Campaign

The world is full of information and distractions, making it easy to feel lost and unnoticed. Everywhere you turn, there’s a new notification, ad, or email vying for your attention. You know how difficult it is to stand out in this crowded digital landscape. Keeping your audience engaged would benefit your brand.

Brand storytelling

That’s where storytelling comes in. Why is storytelling essential for a successful thought leadership campaign and how can it help you create an emotional connection with your audience?

Establishing Your Story Early On

You have only seconds to grab a consumer’s attention when they reach your website before they become uninterested and move on to something else.…

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How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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