Everyone understands the importance of marketing to a business, especially for a startup. After all, unless your intended audience knows you exist, then you probably won’t be able to get any sales off of your offerings. And for a new enterprise, being unable to effectively generate enough exposure for its products and services can lead to failure.

Fortunately, advertising is neither as complicated nor expensive as it sounds. And in this guide, we’ll cover a few practical strategies that will help you attract your target market and grow your customer base as a startup.

Leverage Search Engine Optimization

Search engine optimization or SEO has become commonplace amongst many old and new companies, and it isn’t hard to see why.…