Your audience knows your business through its trademarks — its name and logo, its slogan and the colors it uses in its branding. If your business becomes successful, competitors might want to take advantage of your reputation by mimicking your trademarks, but if you act fast, you can legally prevent them from infringing on your hard work and savvy. Trademark registration allows other businesses to identify what words, symbols and more have been claimed by other companies in operation — and it can also give you a glimpse into all the aspects of your business that are capable of being protected by trademark law.…Continue reading
A trademark is one of your business’s most valuable assets. Not only do trademarks represent your brand and help it be easily identifiable by your target audience. Your business’ trademark distinguishes you from the competition and protects against counterfeit products and sellers.
Read on for four strategies your brand should adopt to prevent trademark infringement.
1. Pick a solid trademark from the start
A trademark is your target audience’s first touch point with your business. To prevent trademark infringement, you must ensure the process of choosing a solid mark is well thought out from the beginning. Below are the general categories you could derive your brand’s trademark.…Continue reading
Only 50% of patent applications have the potential of being accepted in a good year in the United States. The application process is long and arduous, and that’s if you’re lucky enough not to go wade through an appeal’s process.
After all the frustration and time spent, the last thing a business owner wants to do is leave the door open to trademark cancellation, infringement, and other legal issues.
It is definitely vital that you always have trademarks registered and that you do all that you can to protect your assets in a completely legal way. But for that purpose, without custom logo design, the logo cannot actually be protected by law through registrations and trademarks.…Continue reading