Crunching Some Numbers
Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.
You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.
A Wide Range Of Services
Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well. In fact, some companies have yet to get on the social media bandwagon today, and their business suffers as a result. Don’t be one of those companies.
At the same time, don’t launch a marketing campaign that ends up being fruitless. There are an equal amount of small businesses who try to conduct their own social media outreach and fail miserably. Professional online brand marketing will combine aspects of social media and content with Pay Per Click (PPC) campaigns and modern web design to cohesively generate the most leads in a cost-effective way that ultimately yields quantifiable ROI.
From Conceptual Caterpillar To Launched Butterfly
One way to vet an online brand marketing group is to look into their process for service integration. Is it an immediate one-size-fits-all approach, or have they tailored a turnkey service such that it is optimized to your specific business? The latter is what you’re looking for, and it will commonly involve a variation of five simple steps. Those steps are:
You’re going to want to get in touch with the right representative and trade information pertaining to your business, and the goals you have. That representative—or a group of them, depending on the ambitiousness of your campaign—will consider where you’re at, where you need to be, and how to get you where you desire. Working with you, a solution will be dreamed up.
Once you’ve got the solution figured out, it will need to be revised. Certain areas of concentration may not be to the needs of your company, certain areas may require increased emphasis. But once the general idea is fully ironed out, it can be created and reviewed. Like a final straining process, the last review ultimately reveals a finished product which can be launched with an aim at lead generation.
High and Low Affordability
There are some content and marketing agencies which offer branding services only to top-tier clients like Fortune-500 companies. Usually, such groups have an “in”, but their services are over-priced. Look for a group that will instead cater to any business regardless of size, instead altering their services to meet budget requirements.
Perhaps your budget is too tight to expend the necessary infrastructural marketing capital on a daily content-marketing campaign. But perhaps you can afford a weekly blog. Over the course of a year, that once-a-week blog will have produced about 52 articles of content. In five years, you’ll have a veritable volume of useful information for customers to peruse.
The point is, solutions should be available across the business board, like the business model this web design firm in Dallas employs. When marketing can be designed for any budget, that says quite about about the prowess behind the marketeers rendering service.