When you’re running a business website, you’re in a constant state of improvement. Even if you feel like your website is satisfactory, there are always ways to make it better and gain more success through this venture. However, many businesses either rest on the success they’ve already found or aren’t sure how they can continue to increase their success because they’re too close to the project.
So to help you overcome these issues and more, here are three things you can do today that will help to improve your business website in both design and function.
Add More Whitespace
For many business owners, they rely on their website to make a lot of the sales for them. Because of this, they want to fill their web pages with as much information as possible to help make a sale. However, this can create a website that’s too busy, crowded, and confusing. To repair this, Darling Jiminez, a contributor to HubSpot.com, recommends that you go through the pages of your website and try to bring in more whitespace. By having more whitespace, you can distill your web pages down and get your visitors to focus on the essence of each page. This can drastically help to increase your conversions and make your website more impactful.
Boost Your Site Speed
One of the most important technical elements of your website is your site speed. According to Jia Wertz, a contributor to Forbes.com, if a website hasn’t loaded within three seconds of being navigated to, almost all users will leave your website and go somewhere else. Not only will this be bad for that particular visitor and their experience, but it can eliminate the chances of them ever returning to your website either.
To address these issues, try running site speed tests to see where you’re losing speed on your site and how to fix these problems.
Replace Your Stock Photos
While it might have saved you time and money at first, using stock photos on an established website could actually be having a negative effect on your business now. According to AJ Agrawal, a contributor to the Huffington Post, your visitors can tell the difference between stock photos and photos that you put some effort into creating on your own. Real photos give your visitors more perceived value in your website and your brand. Because of this, you may want to consider replacing your stock photos with photos you’ve taken for your own business.
If you’ve been looking for ways to make some improvements on your website but haven’t known where to start, consider using the tips mentioned above to help you begin making small adjustments that will drastically help your website become more successful.